Monday, July 26, 2010

2012 Olympic and Paralympic Games in London

London will finally be be hosting the 2012 Olympic and Paralympic Games and construction for the Olympic venue is ongoing. After almost 3 years of work they won the bid in 2005 and since then has been planning and working hard for its success. Though there has been some controversies about cutting the budget, the Mayor of London is adamant about keeping the exact budget to ensure the success of the Games. Everybody knows that the successful delivery of the 2012 Olympics will give London and the whole country a once-in-a-lifetime chance to showcase itself to the world.

The Olympics planning committee is certainly doing everything to make it a success. Their ultimate goal is to make London a better city even after the Olympics in 2012. And they have integrated arts and culture in the public spaces around the Park to achieve a unique, world-class area that will attract new businesses, new communities who would want to live and make London as world-class visitor destination. It may sound ambitious but the ultimate goal is “use the inspiration of the Olympic and Paralympic Games to change lives, to create Games for everyone.”

And though it may still be two years away, they have chosen world-renowned Stella McCartney to be the creative director for the British Olympic team. McCartney will add glamour and will add a touch of haute couture to the Team GB’s kit. She will head the Teaam GB’s Adidas ranges. Team uniforms for all the competing athletes will be designed by Ms McCartney. She will oversee the performance wear, the village wear and a retail range for the purchasing public. Another sponsor will take care of the teamwear for the Opening Ceremonies. The challenge to McCartney is for her to create a team uniform that will look good, feel good as well as work-technically for the athletes. She has until early 2012 to design the athlete’s kit and team uniforms but has worked on the Team GB-inspired retail range which the public can purchase.

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